By the 1990s, Stussy had established itself as a global brand, with stores opening in major cities like New York, Tokyo, and London. This international expansion allowed the Stussy hoodie to reach new markets, where it was embraced by fashion-forward individuals and streetwear enthusiasts alike. The brand’s appeal lay in its ability to fuse different subcultures—skateboarding, surfing, hip-hop, and art—into a cohesive style that resonated with people from all walks of life. The versatility of the Stussy hoodie meant that it could be worn in a variety of settings, from skate parks to fashion shows. As the brand continued to grow, so did its reputation as a leader in the streetwear movement, with the hoodie remaining one of its most iconic pieces.